I presented at Web Directions South this week. The topic (of course!) was service design.
Would you like service design with that?
Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.
Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing?
It was so much fun. People were very kind and generous with their feedback (here, here, here, here, here, and here).
During my presentation, Overlobe did a fantastic sketchnote:
I like simplicity of your presentation, and that it highlights overlap between interaction design and service design, which I will discuss at IxD10. I see you used a service design blueprint my team created. Man, that thing sure gets around.